Seven years after leaving Deutsch, DiNoto, 43, is still remembered for the quirky work he did there for clients such as Tanqueray (he helped create the Waspy Mr. Jenkins). With Deutsch alum Esther Lee, DiNoto launched DiNoto Lee, and the Manhattan boutique claimed billings of $100 million during the dot-com boom. Lee has since left, and the agency, soon to be called simply DiNoto, bills about $30 million. But that’s taken in stride by a guy who likes to “tempt fate” on a Ducati.
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