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NEW YORK VisitBritain, the official tourism organization of Great Britain, has named Green Team to handle its three-year, nearly $1 million per annum advertising account, the agency said.
The New York agency’s first work will be VisitBritain’s 2005 spring campaign, the largest annual effort that will be backed by more than $1.25 million. Most of the spend will be dedicated to online advertising, supplemented by a mix of traditional media and direct mail marketing. The tourism authority advertises in spring to create awareness for Britain in advance of the summer months, the most popular time to travel to England among Americans, said Simon Mills, client director of marketing.
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