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By David Gianatasio
BOSTON—Greco Ethridge Group and Evoke Communications are ending their yearlong relationship.
Louisville, Colo.-based Evoke, a provider of Web collaboration and related services, has launched a review for its $15 million advertising assignment.
The split was precipitated by various philosophical differences over strategic direction between the two parties.
Evoke has changed its marketing focus from image-building to customer acquisition, according to client and agency officials.
The review process is beingoverseen by Alison Seccombe, Evoke’s vice president of marketing.
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