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BOSTON — David Goulden has joined EMC as executive vp, global marketing and business development. He reports to Joe Tucci, president and CEO of the troubled Hopkinton, Mass., data storage company.
Goulden will oversee all marketing and advertising efforts, succeeding David Donatelli, who moves to evp, storage platforms operations at the company.
EMC spent $3 million on ads in the first four months of 2002 after spending nearly $20 million for all of last year, according to CMR.
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