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NEW YORK Google said it has cut the price of its recently acquired Urchin Web analytics software by 60 percent.
Users of Urchin’s hosted Web analytics service will now be charged $199 per month, down from the $495 paid when Google bought Urchin a little more than a month ago. The software lets Web site owners see how their marketing campaigns perform and where users go on their sites.
Web analytics tools have been used by large retailers to manage their online advertising, recording Web site behavior beyond sales, such as downloads of white papers and store lookups.
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