Google Knows All—Even Your Halloween Guise

The hottest costumes across the country

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Some things never change. While zombies and vampires are all the rage and actually relevant to the season, Google searches for Halloween costumes this year skewed, unsurprisingly, perhaps sadly, toward the sexy.

Honorable mention goes to California, the only state interested in the best of both worlds—the sexy zombie. Elsewhere in America, Playboy bunnies and Pan Am stewardesses will haunt the streets; the costumes are popular, even though the TV shows are not. 

The more modest set favors the tried-and-true.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in