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NEW YORK Google has begun purchasing magazine ads and reselling portions of that space to advertisers within its search-based advertising network.
Google first bought ad space in Ziff Davis’ PC Magazine as well Maximum PC magazine and has resold portions of this space to smaller advertisers within its keyword network, such as Inksite, and online supplier of printer cartridges and accessories. The print ads are labeled as “Ads by Google.”
According to a Google spokesman Barry Schnitt, the search giant’s foray into print should be considered experimental at this point.
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