Goodrich Leaves Fallon to Return To New England

Ten months after joining Fallon McElligott, award-winning creative Kara Goodrich is returning to New England to work for Mullen.
“We loved her and will miss her,” said Fallon president and creative director David Lubars, for whom Goodrich also worked while at Leonard/Monahan, Providence, R.I., her previous employer.
Goodrich, an associate creative group head and copywriter, was paired at Fallon with art director Chris Robb. The duo worked on “emotionalizing” the “Rising” campaign for United Airlines. She also handled the Starbucks coffee chain account.
Her decision to leave was prompted mostly by family considerations and a desire to return to New England. At Mullen she will be senior vice president and creative director.
–Judy Warner and Aaron Baa