Goodby Wins Top Prize at MSN Awards

NEW YORK Goodby, Silverstein & Partners took home best of show last night at Microsoft MSN’s second annual Emmessenny creative awards gala for its Hewlett-Packard “Capture the World” effort.

The San Francisco-based Omnicom Group agency received $25,000 and a trophy topped with MSN’s signature butterfly for the campaign, which featured H-P’s digital photography products.

The 20-minute ceremony—book ended with a couple hours of cocktails, appetizers and mingling—attracted a crowd of 100-plus client and agency executives to Manhattan’s ultra-trendy Crobar.

To congratulate the top winners, MSN crowned Goodby senior copywriter Aaron Griffiths with a tiara and draped art director John Nussbaum in a cape. The pair, who were roasted by colleagues via a video reminiscent of The E! True Hollywood Story, were accompanied by H-P’s director of interactive communications Mary Bermel.

Aegis Group’s Carat Interactive in Boston was also recognized for its adidas campaign, as was crosstown shop Digitas for its Pontiac GTO work. The former earned first place and the latter, second, in the branding category.

In the direct-response realm, a Liz Claiborne effort created by Grey Global Group’s Grey Interactive in New York took first prize and a Johnson & Johnson Reach Access campaign from Cranbury, N.J.-based Marketsource received second.

WPP Group’s OgivlyOne in New York won first place for its rich media work on behalf of Novartis’ Famvir genital-herpes treatment. The second-place honorees in the rich-media category were Grey’s Beyond Interactive in New York for its effort for Warner Bros.’ Starsky & Hutch and Media 8 in Miami, in partnership with The Cartel Group in San Antonio, for a U.S. Army ad.

First-place winners received $10,000, while second-place winners got $5,000. Those recognized were culled from 280 entries.