Goodby Puts H-P in 'Unexpected Places'

SAN FRANCISCO Hewlett-Packard will launch ads in some unusual out-of-home venues next week—including airport jetways, city gardens and a billboard growing with ivy—in the latest phase of Goodby, Silverstein & Partners’ “+HP” campaign.

“It’s our biggest creative effort for H-P,” said John Norman, creative director at the Omnicom Group shop in San Francisco. “We’ve done traditional walls and bus shelters, but this is our most creative. It is less conventional than anything we have done before.”

Outdoor