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The New York office of Goodby Silverstein & Partners is rounding out its management team with the addition of Tom Morton, who next week joins the upstart operation as head of strategy.
Morton previously was chief strategy officer at Havas Worldwide, New York, as well as joint chief strategy officer for North America.
At Goodby, Morton will partner with executive creative director Christian Haas and managing director Nancy Reyes, executives from the agency's San Francisco headquarters who moved east to open the New York outpost in January.
Morton moved from London to New York for the Havas job in 2011 and while there he helped launch the agency’s Shared, Owned & Earned media unit earlier this year.
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