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The review for Quaker State Corp.’s estimated $20 million motor oil ad account has come down to a competition between two San Francisco agencies: Goodby, Silverstein & Partners and Leagas Delaney.
William Tucker, whose agency, the Tucker Partnership, works with Quaker State and who is overseeing the review, confirmed that Rubin Postaer and Associates, Santa Monica, Calif., Cliff Freeman and Partners and Biederman, Kelly & Shaffer, both in New York, are out of the running.
Quaker State will begin testing creative work from the two finalists next month.
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