Kevin Mccormack


From The Editor

A resort in the Arizona desert hardly seems the logical setting for an exercise in crisis management. But that was the dominant theme set forth by most of the speakers […]

From The Editor

The man who proved that he could get up to two dozen agencies to dance on the head of a pin is set to step aside as chief marketing officer […]

From The Editor

Perhaps the hardest thing for Wells BDDP to grasp about Procter & Gamble’s swift dismissal last week may be this: How could a shop go from having $125 million of […]

Goodby, Leagas Delaney Battle for Quaker State

The review for Quaker State Corp.’s estimated $20 million motor oil ad account has come down to a competition between two San Francisco agencies: Goodby, Silverstein & Partners and Leagas […]

‘A Once-in-a-Lifetime Opportunity’: Stock Market, Account Wins Favor an IPO for Y&R–If It Wants One

Buoyed by its win of the $500 million Citicorp account, combined with favorable market conditions, Young & Rubicam Inc. is in prime position to move forward with an initial public […]

Bad news bears

The publicity surrounding Coca-Cola’s embrace of CAA’s current wave of TV ads, combined with the stern message of sacrifice coming from President Clinton, resulted in the stock of the Interpublic […]

Shake that body: Revlon taps Young & Rubicam for international assignment

Revlon has selected Young & Rubicam for its international agency of record assignment, excluding the United States and Canada. The win could be worth between $40 million and $60 million, […]