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SAN FRANCISCO Goodby, Silverstein & Partners launched a new phase of its “You + hp” campaign for Hewlett-Packard on Sunday during MTV’s 2004 Video Music Awards. The work trumpets consumer electronics products aimed mainly at young adults.
The client spent $425 million on ads in 2003 and more than $150 million during the first five months of 2004., according to TNS Media Intelligence/CMR.
H-P chairman and CEO Carly Fiorina unveiled an enhanced digital lineup today in South Beach, Fla.,
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