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NEW YORK Goodby, Silverstein & Partners’ first work for AT&T Wireless since winning its estimated $120 million corporate image account in July focuses on people using its services and simplifies the company’s well-known “Reach out and touch someone” tagline to “Reach out.”
Three television spots, each in 30- and 60-second versions and breaking on Sunday, show people connecting by using cell phones. One ad shows a man on a business trip, beset by mundane problems such as being unable to unlock his hotel room door and having his flight home delayed.
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