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ATLANTA GodwinGroup will launch a new broadcast and print campaign March 7 for Hancock Fabrics, the shop said.
The campaign, the first from the shop since acquiring the account without a review late last year, will introduce the new Laurie Smith Fabric Collection from the Baldwyn, Miss.-based company. Smith is an interior designer who appears regularly on the TLC home decorating show Trading Spaces.
The work includes a 30-second television spot that will play on cable networks HGTV, TBS, TLC, TNT and Discover Home.
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