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Cease-and-desist letters the Texas Department of Transportation has sent in the past year to retailers who have used the slogan “Don’t mess with Texas” without permission. The phrase, introduced in 1986 for Texas’ litter-prevention campaign, is trademarked by the Lone Star State, which is sick of others using it without paying. “We’re not different from any other company that has a slogan or brand,” says a DOT official. “This is an effort to control the dilution of the meaning of the slogan.
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