GMO Picks Up Decibel’s Account

Goldberg Moser O’Neill has been awarded an estimated $5-7 million account from Decibel Instruments following a review that included Bay Area shops Katsin/Loeb and Gardner Geary Coll & Young, according to sources.
The business was previously handled by Lois/EJL in New York. Decibel, based in Fremont, Calif., parted ways with Lois/EJL earlier this year, shortly after the agency created a direct response TV spot promoting the client’s hearing aid product and hearing correction technology, said sources.
GMO will create an ad campaign, said sources, backing Decibel’s inTune Hearing Solutions retail centers, which guarantee testing, fitting and prescription of high-performance hearing aids in 90 minutes or less. The retail concept is being tested in Tukwila and Tacoma, Wash.
Executives with GMO referred calls to the client. Richard de Wilde, Decibel’s vice president of marketing and sales, said he was not prepared to make an official statement about the status of the company’s ad account.
Separately, GMO breaks a new spot on Wednesday for the new Kia Sportage two-door convertible on network and cable TV.