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General Motors is set to unveil the first long-format commercial for GMC trucks in an effort to better explain features the auto maker says set the vehicles apart from their competitors.
The 28-minute info mercial from Lowe in New York breaks for night owls and early risers on Feb. 26, with showings at 3 a.m. on HGTV and 6:30 a.m. on FX. It is scheduled to run more than 300 times through May 26 on various cable channels.
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