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General Motors and Publicis Groupe have confirmed that Publicis is adding the Chevrolet business leaving longtime Chevy shop Campbell-Ewald. Revenue on the creative account exiting that shop is estimated at $30 million.
Previously, Publicis handled lead creative duties on Chevy sedans and Interpublic Group’s C-E handled creative chores on trucks, sponsorships and retail ads.
In a one-sentence statement released this afternoon, the holding company said that General Motors’ Chevy brand has decided to consolidate all its U.S.
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