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In the wake of the attacks on New York and Washington, General Motors is launching a new program called “Keep America Rolling,” revolving around interest-free automotive financing on U.S. models.
The program, which is GM’s corporate bid to aid in the U.S. economy recovery effort, will run at least through Oct. 31, according to Peg Holmes, GM’s head of marketing communications.
The company is supporting the campaign with a 30-second spot, via GM agency of record McCann Erickson, Detroit, and print execution.
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