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DETROIT–Incumbent GlobalHue is expected to retain at least part–if not all–of the Chrysler Group’s $50 million diversity advertising business, following a lengthy review that drew scrutiny from African American groups, sources said.
James Schroer, Chrysler Group executive vice president-global sales and marketing, spoke favorably of the agency and its leader, Don Coleman, during remarks at the Rainbow/PUSH Coalition’s convention in Chicago on Wednesday, sources said. He indicated that the automaker plans to keep working with the agency, sources said.
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