The Girls (and Boys) From Ipanema Model H&M

NEW YORK Fashion retailer H&M will launch a global print, outdoor and in-store effort this summer to support its latest women’s and men’s swimwear.

Shot on an Ipanema beach by photographer Enrique Badulescu, the in-house produced advertising features top Brazilian models in energetic and playful poses. Print will run in the June and July issues of InStyle, Vogue, Cosmopolitan, Glamour and Jane, among other magazines.

Billboards will go up in Chicago and New York, and select stores will offer customers a 32-page glossy magazine featuring the Swedish company’s 2004 fashions. Campaign spending details were not available.