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The medicated anti-acne Stri-Dex pad is getting its own fresh face.
A new national ad campaign from Gardner Geary Coll backs a new alcohol-free version of the pad. The effort starts this month with a 15-second TV spot aimed at teen boys and girls. It will run through the second quarter of 2002 on cable networks catering to that audience.
Oak Brook, Ill.-based Blistex spent more than $7 million advertising the Stri-Dex brand in 2000 and $3 million through the first three months of this year, per CMR.
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