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How do you get the attention of the affluent and hungry? Well, for foodline.com, a new Web restaurant-reservation service, Dweck! has been ambushing people in line at trendy restaurants and giving them some unusual gifts.
Staffers from the New York agency recently started handing out yo-yos and copies of the novel War and Peace to folks in several cities; the books carry stickers reading, “Here’s something to do while you wait. Next time, try foodline.com.”
“Guerrilla marketing helps make noise and generate attention,” explained Wayne Best, partner and creative director at Dweck!.
The $5 million foodline.com
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