Gerber Feeds '99 Direct Mail Work To C-E

C-E Communications has been tapped by Gerber Products Co., the country’s leading producer of baby food, to design and execute a direct mail campaign running through 1999.
Fremont, Mich.-based Gerber sends out more than 15 million pieces of mail annually to 3.5 million new mothers, starting when their children are born and continuing until they are 13 months old.
The account’s direct mail portion, worth an estimated $5-7 million, was previously handled by Noble & Associates in Chicago, which has been Gerber’s national creative agency since 1994.