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NEW YORK The Geppetto Group will launch its first work for Little Tykes on Monday in two TV spots that juxtapose the perspectives of parents and children.
“Theme Park” promotes the toy manufacturer’s Swing Along Castle, a brightly colored swingset that a child imagines to be a theme park filled with fun and adventure. Using different camera angles and lenses, the spot portrays both viewpoints of the kid-mom story.
In “Playroom Pirates,” the New York shop shows the client’s indoor pirate-ship playground literally turning into a vehicle for the children’s imagination.
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