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Loeffler Ketchum Mountjoy bested fellow Charlotte, N.C., shop PriceMcNabb for the Georgia-Pacific building-products division’s trade and consumer account, the client said last week. Incumbent Steele+ in Atlanta did not defend. The division spent $4 million on advertising in 2002, but less than $1 million for the first nine months of last year, according to Nielsen Monitor-Plus. Spending is expected to return to 2002 levels with several product launches set for the coming year, sources said.
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