George Clooney Pops Up in Classic Movies in This Irresistible Road-Trip Romp for Nespresso

Who's suaver, George Clooney or Fozzie Bear? Check out the Cloonster's latest ad for Nespresso and decide for yourself. Georgie pops into travel scenes from a half-dozen familiar Hollywood films, including The Muppet Movie, as he takes the long, cinematic way home for a cup of that sweet sweet joe: [kickout id="2"] Yes, that's Andy Garcia taunting Clooney on the phone. Hey, Andy—your Oscar envy's showing! (Just kidding. You were great in that thing you were in, whatever it was.) Developed with McCann New York, the commercial marks Clooney's first U.S. ad for Nespresso in nearly two years. Along with the Muppets' first big-screen romp (1979), the spot incorporates clips from Psycho (1960), Easy Rider (1969), Smokey and the Bandit (1977), Planes, Trains & Automobiles (1987) and Seabiscuit (2003). "We wanted to bring an aspect of George's movie world mixed with elements of cultural references into the campaign," client vp of marketing Davide Moro tells AdFreak. "We worked closely with George in selecting the movies." His integration into the old films is pretty darn impressive. "The director, Grant Heslov, and [effects company] Framestore worked together closely to come up with a seamless edit," Moro says. "This covered everything from necessary props—the cars and motorcycle—lighting, camera angles and lenses. Figuring out everything in advance resulted in George being able to focus on his performance for each greenscreen set-up over the course of the three shoot days." You'll note that Clooney never appears "beside himself" in footage from any of his own movies. Presumably, such a debonair doubling would cause the cosmos to explode. You'll also note that he doesn't have any lines (aside from voicing the "What else?" tagline at the end)—though his presence is impressive throughout, as he sells the comic premise through priceless facial expressions. Garcia, on the other hand, never shuts up. Go easy on that java, Andy! Check out some behind-the-scenes pics, and creative credits, below: CREDITS Nespresso President U.S.: Guillaume Le Cunff Vice President Of Marketing: Davide Moro Marketing Director: Justin Degeorge Brand Manager Communications: Allison Moore Brand Manager: Laura Hagege Global Communications Campaign Manager: Carlos Oyanguren McCann New York / Agency North American Chief Creative Officer: Eric Silver Chief Creative Officers, Ny: Tom Murphy, Sean Bryan Executive Creative Directors: Larry Platt Group Creative Director Danny Rodriguez Creative Director (Art Director): Nic Howell Creative Director (Writer): Geoff Bentz Chief Production Officer: Nathy Aviram Broadcast Affairs: Danielle Korn, Gordon Corte, Sam Belkin, Kimberly Kress Executive Producer: Kathy Love Account Management: Dana Mccullough, Laura Decker, Joey Smilgiewicz Strategy: Laura Frank, Anna Andreis Project Management: Alexandra Goldklang Business Affairs: Lenie Gramovot Talent Coordinator: Terry Marcello Traffic: Elly Schribman Network Clearance: Michelle Mason "Comin' Home" TVC's Production Company: Untitled Director: Grant Heslov Director of Photography: Phedon Papamichael Editorial Company: Big Sky Editor: Chris Franklin Visual Effects Company: Framestore Ny Executive Producer – Sarah Hiddlestone ECD: Murray Butler Vfx Supervisor: Martin Lazaro Senior Producer: Nick Fraser 3D Team: Nathan Diehl/Mohamed Echkouna/Sean Curran/Stefania Cancemi/Will Frazier/Nico Cappuccio 2D Team: Karch Coon/Sang Kim/Raul Ortego/Steve Drew/Matt Pascuzzi/Corrina Wilson/Elaina Brillantes Design/Matte Painting: Callum Mckeveny Transfer: Company 3 – Tim Masick Music Company: Na / Mel Torme's "Comin' Home Baby" Mix Studio: Sound Lounge Engineer: Tom Jucarone Web Films – Sustainability Video Production Company: Beware Doll Director: Sam Jones Editorial: Craft NY

Ads of the Day

George Clooney Pops Up in Classic Movies in This Irresistible Road-Trip Romp for Nespresso

Delightful star-studded spot from McCann New York

David Gianatasio

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

David Gianatasio