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Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan.
The consolidation at the agency, a unit of WPP's GroupM, covers assignments across Europe, Australia and some Asian markets, as well as in Africa and the Middle East, a General Mills representative said. That work, handled by various shops, moved following a review.
The U.S. account, which shifted to Mindshare after a four-month review, was long handled by Publicis Groupe's Zenith Media, the client's main media agency partner for the past 15 years.
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