GE Advances Comstock to CMO

NEW YORK Beth Comstock has been promoted to chief marketing officer, corporate vice-president of marketing, at General Electric, a new position, the company said.

Comstock, 42, had been corporate vice president of communications and her responsibilities in supervising integrated communications will continue.

She reports to chief executive Jeffrey Immelt, who said in a statement, “We are making GE a more externally focused, market-driven company to better serve our customers and their future needs. While we have made good progress invigorating GE’s commercial efforts, our next step is to drive marketing leadership, in tandem with sales, across the company.”

GE’s general manager of corporate advertising Judy Hu continues to report to Comstock. Hu and Comstock worked closely with GE’s lead agency BBDO New York to shape and launch the “Imagination at work” campaign for the Fairfield, Conn., company. That campaign launched in January, replacing the 24-year-old tagline, “We bring good things to life.”

Andy Russem, executive vice president, senior account director on GE at Omnicom’s BBDO New York, said, “We are absolutely delighted. The promotion is richly deserved. We look forward to continue working closely together.”

All told, GE spent $220 million on ads last year, per Nielsen Monitor Plus.

Before joining the parent company in 1998, Comstock was vice president of NBC Communications. She has also worked for Turner Broadcasting and CBS Entertainment.