Gatorade Stars NFL Player From Mexico

DALLAS A Spanish-language commercial for Gatorade by Dieste Harmel & Partners pays tribute to Rolando Cantu, the first player from a Mexican university to play in the National Football League, the client said.

The spot, called “Chosen,” tells the story of Cantu’s entry into the NFL and the challenges he faced before making the roster of the Arizona Cardinals. The ad appears on the Telemundo, Telefutura, Univision, GolTV and Azteca America networks.

In the commercial, Cantu tells his story as he lines up for action on the Cardinals’ practice field. As he prepares for the snap, the offensive guard recounts how people told him he wasn’t big enough or good enough to play in the NFL and how the game was too complicated for him to succeed. As the ball is snapped, those assumptions, along with a linebacker, are squashed as Cantu dominates the play.

Unable to participate in football until his teens due to weight restrictions, Cantu of Monterrey, Mexico, did not play until junior high. Despite the late start, Cantu led Instituto Tecnologio y de Estudios Superiores de Monterrey to the Mexican National Championship in three of his four years.

After spending much of 2005 on the Arizona Cardinals practice squad, Cantu was promoted to the team’s active playing roster earlier this year and took the field against the Indianapolis Colts.

The spot is a continuation of Gatorade’s dedicated efforts to connect with its Hispanic consumers and celebrate their passion for sports. The brand has advertised in Spanish for more than 15 years.

Based in Dallas, Dieste Harmel & Partners is an Omnicom Group agency.