Gannett Acquires Captivate Network

BOSTON Gannett has acquired the assets of Captivate Network, a company that delivers ad-support TV programming to elevators in office towers nationwide.

Terms were not disclosed. The current management team of Westford, Mass.-based Captivate, including president and general manager Mike DiFranza, will continue to run the 40-person company.

“Anyone who has used an elevator with one of Captivate’s screens knows just how effective this company’s product is,” said Craig Dubow, president and CEO of Gannett Broadcasting, in a statement. “We are pleased to add this innovative and fast-growing company to Gannett, and to provide this additional platform to our advertisers.”

Captivate currently claims to have nearly 1.5 million viewers of screens located in approximately 400 buildings in North America, with more than 1,000 buildings in 35 markets under contract. The company partners with a number of media outlets to provide content.

McLean, Va.-based Gannett owns numerous media properties, including USA Today.

—Adweek staff report