SAN DIEGO PwnOrDie.com, the new gaming-centric Web site from Or Die Networks, has inked a deal that will install video-game champion Johnathan “Fatal1ty” Wendel as its star attraction.
Fatal1ty will provide input, commentary and editorial direction in a setup similar to ODN’s other sites.
“Just like Will Ferrell, Adam McKay, Chris Henchy, Judd Apatow, Tony Hawk and Tom Collichio, our partners in our other verticals, Fatal1ty is the preeminent celebrity in his space,” said ODN CEO Dick Glover.
ODN is a group of celebrity-anchored video sites targeting specific areas of interest. It began with FunnyorDie.com, which launched in April 2007 and is already one of the most visited comedy sites on the Web.
“There is an unrealized opportunity for video content in relation to gaming,” said Michael Kernan, who reps Fatal1ty. “We are convinced the combination of Fatal1ty, the biggest name in gaming, and Or Die will create the preeminent place for gamers.”
Fatal1ty is a World Cyber Games gold medalist as well as on-air analyst and spokesperson for the Championship Gaming Series.