Furey Assumes Presidency of Brann Dallas

BOSTON Patrick Furey has been named president of Brann Dallas.

Furey, 48, joins the Havas direct marketing agency from Omnicom Group’s Rapp Collins in Minneapolis, where he served as president. In his new role, Furey oversees one of the agency’s largest North American offices, with a staff of about 130 and a client roster that includes Long John Silver’s, Rent-a-Center and Pizza Hut.

A key goal of the office, in addition to expanding its services offering into a more integrated approach, is to further diversify its client roster. “Nothing is off-limits—we’re going to see concerted new business efforts,” Furey said. “There’s a lot of opportunity here.”

Of particular interest is retail, which lends itself especially well to data collection and analytic services because of all the “consumer touch points”—stores, catalogs and the Internet—that allow for data collection, he said.

Furey reports to Brann North America president Andy Wright in the agency’s Wilton, Conn., headquarters. He replaces Tom Cole, who left the agency last March after seven years to join WPP Group’s J. Walter Thompson as senior partner and management director.

Before joining Brann earlier this month, Furey spent three years at Rapp, where he helped expand the Minneapolis office from a small promotions shop to a more integrated operation and attracted clients such as Office Max, boat company Genmar and Schwanns. That office closed in 2002.

Furey also has held executive positions with Caribiner International and Doner Advertising.