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LOS ANGELES A spot for the teen-targeted battery Juice is the first TV commercial featuring former high-school basketball phenom and future Sprite spokesman LeBron James.
One of a graphics-dominated, four-spot package by Fuel, Santa Monica, Calif., the ad premiered on MTV’s Video Music Awards and continues for the next 13 weeks on the MTV network. Four to six more spots are in production, with at least one of the ads to showcase the directing debut of MTV dance-show host Wade Robson.
The
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