Fruitworks Lets Surfers Make Music Videos

NEW YORK — FruitWorks has added an element to its Web site that lets people mix music, edit in images and blend the two together to create a music video.

Called FruitWorks Music Video Blender, the new feature includes 20 original audio tracks, 25 different sound effects and a video gallery. There, surfers can drag and drop still images, video clips and sound effects into an editing studio to make their own video shot-by-shot.

Tribal DDB in New York, which has handled Pepsi’s fruit-juice drink account since 2000, partnered with Oddcast to create the music-video maker.

The site (, re-launched by Tribal DDB last year, also features pictures from this year’s Spring Break in Panama City and South Padre Island; It will soon be showing video clips of the festivities.