Fruit of the Loom Taps Gallegos

Following an introduction from Fruit of the Loom general- market agency The Richards Group in Dallas, Grupo Gallegos has been tapped to handle Hispanic advertising for the underwear and casual-apparel brand without a review. Richards principal Stan Richards has a minority stake in the Long Beach, Calif., shop. Fruit of the Loom has not done any recent Hispanic advertising. Billings are estimated at $20 million.