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Adworks Avoids D.C. Paper’s Elitism in an Everyman Campaign
ATLANTA–If “you live here,” you can’t miss it.
That is the plan behind an expansive new multimedia campaign launching today for Washingtonpost.com. It introduces a new brand identity for the Web site affiliated with The Washington Post, which is moving from its current news positioning to a greater lifestyle focus.
The $6 million campaign, courtesy of Adworks in Washington, D.C., includes television, radio, outdoor, print and online advertising. The media emphasis is on fourth-quarter buys, said Erin O’Shea Starzynski, communications director for Washingtonpost.Newsweek
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