Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
American consumers might not be willing to get their hands dirty growing their own fruits and veggies, but they increasingly want the details on where their food is coming from. That’s exactly the goal of a new program, dubbed “Farm to Store in 24,” launched by California-based Fresh & Easy Neighborhood Markets this summer.
Some of the biggest retailers in the country like Walmart and Safeway are touting locally grown food, while Whole Foods and Henry’s Farmers Markets have made it a key selling point to give consumers more information about their food’s origin and freshness.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in