French Shops Brace For New Media Law

PARIS – The French advertising industry is on pins and needles as it awaits the imminent ruling by the Conseil Constitutionnel, the French equivalent of the Supreme Court, as to the constitutionality of the loi Sapin, the law which dramatically changes the way media is bought and sold in France.
Though the decision isn’t expected until early this week, many key industry leaders are bracing for the law being ruled constitutional as passed. However, Jean-Michel Carlo, vice chairman of BDDP Worldwide, urged caution before the ruling is made.