Freelancer Fowler Joins Ogilvy

Ogilvy & Mather has hired David Fowler, former creative director at Tracy-Locke/DDB Needham Dallas, as creative director in North America, a new position.
Fowler, who resides in Austin, Texas, has been freelancing; most recently he was on retainer
at McCann-Erickson in New York. Since 1995, Fowler has freelanced for Berlin Cameron & Partners, Ogilvy and the former Ammirati Puris Lintas, among others.
Fowler, 42, started at The Richards Group, Dallas, in 1983, where he created Motel 6’s radio campaign with Tom Bodett. In 1990, he was a creative director at Goodby, Berlin, Silverstein, San Francisco, and Ammirati & Puris, New York. In 1991, he moved to Los Angeles to work for Fox Television, running its on-air promotions department.
After a year, he was footloose again, returning to Texas to run the creative department at Tracy-Locke. Fowler was dismissed from Tracy-Locke in 1995.
“They [wanted] evolution, and I thought they said revolution,” he said when asked about leaving Tracy-Locke. “It was their election to drop-kick me.”
Fowler then retired from advertising to live on his Texas ranch. He was coaxed out of retirement in 1995 by Ogilvy chief creative officer Rick Boyko who asked him to freelance on Kodak.
“This new position just formalized the role he has already been playing within the agency,” said Boyko. “I’m ecstatic that we were able to convince him to join us.” Fowler will focus on the newly won BP Amoco account; he had worked on Shell for Ogilvy at its recently closed Houston office.