Fox, Google ForgeAd, Search Alliance

NEW YORK In the search advertising world, the rich keep getting richer. Google has signed a deal with Fox Interactive Media to become the exclusive search technology and advertising provider for all of the company’s sites, including the increasingly popular MySpace.com, as well as AskMen.com, Gamespy.com and IGN.com,

Through the multiyear deal, which goes into effect in the fourth quarter, Google will both facilitate searches on Fox’s sites and provide text and banner ads through its AdSense product. Google has committed to share at least $900 million in revenue with Fox starting in the first quarter of 2007 through the second quarter of 2010.

Google will also have a say in what display ads are sold on Fox properties by third parties. Much of the ad inventory produced by MySpace is given over to advertising networks. Under terms of the deal, Google will get first pass at impressions outsourced to networks.

The partnership with Fox is something of a coup for Google, which already accounts for roughly half of the searches conducted in the U.S. each month. Now, the Mountain View Calif.-based company gains distribution on one of the largest sites on the Internet in terms of page views.

“We believe that our innovative technologies will be of real benefit to Fox Interactive Media’s growing number of users,” said Eric Schmidt, Google CEO. “MySpace.com is a widely acknowledged leader in user-generated content and incorporating search and advertising furthers our mission of making the world’s information universally accessible and useful.”

The deal is also crucial for MySpace, which despite its monstrous growth has had trouble monetizing its page views to the degree of some Web giants like Yahoo. Beyond revenue potential, Google’s technology should assuage user complaints about poor navigation throughout MySpace’s multiple profile pages.

“This deal is the next step in our evolution as a significant interactive player,” said Ross Levinsohn, president of Fox Interactive Media. “Forming a strategic partnership with one of the most innovative companies in the world to expand our business together, monetize our platforms effectively and leverage our combined scale will provide substantial growth for our businesses.”