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BOSTON Foster Grant next week breaks a national broadcast, print, online and viral campaign that asks consumers: “Who could you be?”
The positioning line plays off the brand’s iconic campaigns from years past, in which stars of screen, politics and literature posed in ads that asked, “Who’s that behind those Foster Grants?” Those campaigns in the 1960s ranked among the best known in the world.
This time around, celebrities won’t make appearances, said Michael Silvia, creative director at independent Duffy & Shanley, Providence, R.I.,
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