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NEW YORK Fortune Lounge Group, formerly known as Slickstreet Marketing, has tapped Eisner Communications to handle its $20 million advertising account, the agency said.
The online gaming company, which launched a review for its business in February, also considered Interpublic Group’s Avrett Free Ginsberg and independent The Concept Farm, both in New York.
According to an RFI sent to East Coast shops, the budget could grow to as much as $60 million based on the success of a campaign for its 2-year-old poker room.
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