Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
“Start with a Cider Jack and see what happens,” serves as the tagline for Fort Franklin’s new TV spots for Cider Jack Hard Cider, a subsidiary of Bulmers America.
The work, which breaks in Boston this summer, proposes fantastic situations that might result from drinking Cider Jack.
A voiceover in one execution asks, “What if it was made to make you fly?” A man sitting with his friends proceeds to fly across the bar after consuming Cider Jack.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in