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BOSTON The best campaigns in direct response marketing were recognized last night at the 26th annual Caples Awards.
“The Caples is one of the most important awards programs for the direct industry,” said David Sable, vice chairman and president of worldwide operations of Wunderman and Caples general chairman of this year’s competition, in a statement. “The campaigns that are recognized in this competition truly reflect the power of targeted communications and why direct is the engine that drives the marketing business forward.”
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