Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Environmentally conscious auto manufacturing just got a shot in the arm—or rather, a shot of tequila. Ford and Jose Cuervo are teaming up to turn agave plant byproduct from tequila into plastic cup holders, fuse boxes and wiring for Ford cars and trucks.
The project is part of Ford's #FarmtoCar campaign, an initiative that aims to replace petroleum-based plastics with plant-based materials in Ford's vehicles. Used agave fibers are shipped from Jose Cuervo's tequila fields in Mexico to Ford's plants in Dearborn, Mich.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in