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NEW YORK “Temptation,” a 30-second TV spot crafted by Zubi Advertising for the new Ford Edge SUV, will debut on Hispanic television networks on Dec. 24. But the twist is that it won’t be a Spanish-only commercial.
The spot features a young Latino in an urban setting driving a copper metallic Edge. A female passerby clearly admires the car as well as its owner, who responds, “Gracias, my wife feels the same way.” The “Bold stays faithful” tagline is flashed across the screen in English, not Spanish.
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