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J. Walter Thompson last week was awarded the $25 million account of the New England Ford Dealers Association over Hill, Holliday, Connors, Cosmopulos, according to Ford dealer Paul Bertoli.
JWT, which now handles 52 of the 63 Ford dealer associations across the country, is scheduled to pitch the $10-15 million Greater Michigan Ford dealers account this week and the $10 million account of the Washington, D.C., group in early February, according to JWT president Peter Schweitzer.
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